*The term "new new media" is often used synonymously with "social media" and encompass much of what is called Web 2.0.


Characteristics of New New Media
According to Paul Levinson, these are several characteristics of “new new media”:
  • The consumer is a producer
  • The producer is almost always a non-professional
  • The main purpose of producing new new media is not to make money
  • New new media is always free
  • The medium varies in both length and media platforms (ex: sort tweets vs. long blog posts)
  • Various forms of new new media are interconnected and might compete with and/or complement each other

What makes new new media different from the previous new media?
"One of the main differences between “new media” and “new new media” is that “new media” is content that is produced for the consumer while “new new media” is content that the consumer can create himself or herself or get from other consumers who have created content for themselves and others." --Marie

What term to use?
There is much discussion about the appropriate terms to use to describe "social media."
Other terms up for debate include the following:
  • New new media
  • Web 2.0
  • Web 3.0
  • Socio-electronic expansion

Arguments against the term "new new media"
While Paul Levinson, a prominent writer about current trends and dynamics of online interactions, uses the term "new new media" to describe what came after "new media," many sources agree that the term "new new media" is both redundant and obnoxious.

Some believe that there is not enough distinction between different types of media, and that what might be called "new new media" is actually just social media:
"New new media has components that are unique, but ... the term “new media” and “social media” [should] remain the umbrella terms until something RADICALLY different comes along and needs a completely new coined term." --Katie

"What I don't understand is why the media that is newer than 'new media' couldn’t just be added to the 'new media' or given the term 'social media.'" --Marie

Jess argues for the term "socio-electronic expansion":
1) The phrase “new new media” fails to truly encompass the characteristics that Levinson describes.
  • My handy phrase does a much better job of describing the actual operations of what Levinson calls new new media.
2) “Socio-electronic expansion” directly identifies the conceptual social, electronic, and developmental aspects of social media.
  • New new media is a very relative and temporary term. When things are relative, nothing will happen/ be communicated (this claim probably needs to be fleshed out more).
3) ... the term new new media is a little dry and old-fashioned.
  • “Socio-electronic” manages to bring the essential element of online networking to the front.
  • The term “media” is imprecise as compared to “electronic” (or is electronic just a sub-section of media, or a modifier of media? Could there be socio-electronic things that aren't media?).

"Friendship" in New New Media
The connotation of following, befriending, or connecting with others through new new media differs from platform to platform. Refer to the page Dissemination Of Info With Various New New Media Outlets for more discussion on the ways that new new media platforms encourages certain types of interactions.